A CISO ran a data discovery scan across their cloud environment last quarter.
They expected to find ~200 data stores.
They found 1,400.
Half held sensitive customer data.
Nobody knew they existed.
Nobody was governing them.
This is not a security operations problem.
It's a map problem.
You can't protect what you haven't counted.
Founders who build in silence lose to founders who don't.
You're either not posting — or posting without results. Your LinkedIn gets polite likes from colleagues but no inbound. We build a content strategy around your career arc, capture your actual voice, and produce content that converts into pipeline.
100M+
Impressions Driven
15 min
Weekly Time
5 Max
Clients at a Time
40+ yrs
Joint B2B Experience
Schedule a Call
30 minutes. No pitch. Just strategy.
Sound Familiar?
The Quiet CEO
You built something real. But if someone Googles your name, they find a headline from two roles ago and zero posts. Your competitors are less qualified and more visible.
The Inconsistent Poster
You tried posting. A few good weeks, then a board meeting happened and it stopped. You know consistency matters but you can't sustain it alone.
The Delegated Account
Your marketing team handles the company page. Maybe they post for you too. It reads like a press release. Your buyers scroll past it.
The Outsourced Voice
You hired a ghostwriter. Some posts land, most don't. No strategy, no audience data, no attribution. You're paying for words, not outcomes.
What Changes
Visibility becomes a compounding asset.
Pipeline
Inbound deals from buyers who already trust you.
Capital
Investors find you before you start the raise.
Talent
A-players apply because they follow the founder.
Partnerships
Doors open because your brand precedes you.
Thought leadership
Stage invites, podcast requests, media mentions.
Compounding
Every week builds on the last. The returns accelerate.
What Makes Us Different
Other agencies spread a team across 40 clients. We dedicate an ecosystem to you.
Every Kelp Strategy client is backed by a dedicated operation — researching your market, analyzing your audience, iterating on your voice, and producing content around the clock. Two senior operators built the infrastructure that makes this possible. That's why we only take five clients at a time.
How It Works
See the system.
Five stages. A complete ecosystem built around your voice.
-
01
We map your ecosystem
Your market, competitors, buyers, and audience — mapped in depth. Every piece of content we create is rooted in data, not guesses.
-
02
We build your narrative
Positioning, story architecture, voice, cadence. A strategic narrative tailored to your career arc and the specific buyers you need to reach.
-
03
Your life feeds the engine
A voice memo. A meeting note. A customer insight. We absorb your raw material and turn it into content that only you could have written.
-
04
We watch what the market misses
Industry shifts, competitor moves, trending conversations — we surface angles worth owning before your competitors see them.
-
05
We produce, measure, evolve
Written posts, original visuals, branded media. We track what resonates, extract leads, and sharpen the strategy based on real results.
15 minutes per week. Your total time commitment. That's it.
The Comparison
Three approaches. One that compounds.
| DIY / Post When Inspired | Hire a Ghostwriter | Kelp Strategy | |
|---|---|---|---|
| Voice Authenticity | Authentic but unrefined | Generic, templated | Extracted and calibrated |
| Strategic Alignment | No strategy | Topic-level only | Mapped to business goals |
| Consistency | Sporadic at best | Calendar-driven | Engine-driven |
| Time from Founder | 3–5 hrs/week | 1–2 hrs/week | 15 min/week |
| Audience Research | None | Surface-level | Deep market analysis |
| Pipeline Attribution | Not tracked | Indirect at best | Tracked and attributed |
| Visual Media | Stock or none | Basic graphics | Custom brand system |
| 24/7 Market Intelligence | None | None | Always-on engine |
What You Get
Strategy, content, voice — fully formed.
Not promises about what we might produce. Here's what lands in your inbox by week two.
audience-intelligence.pdf
Audience Analysis · 2,400 posts · 18,700 engagement signals
Who engages
Resonance
Posts
CISO · Cloud-first enterprise
Series B and above
Series B and above
9.6
840
Chief Data Officer
Regulated industries
Regulated industries
9.1
310
PE / VC · Security & Infra
Growth & buyout
Growth & buyout
8.8
190
VP Platform Engineering
Cloud infra owners
Cloud infra owners
8.3
1,420
Key finding: Posts describing a specific near-miss data exposure — naming the cloud service, the failure mode, first-person — generate 4.1× more CISO comments than posts about compliance posture. The narrative structure that converts: we almost got hit, and here's exactly how.
LinkedIn Post — Week 3
Y.S.
5,900 impressions
6.4% engagement
38 DMs
content-strategy.pdf
Positioning Narrative
"The only cloud data security founder who reframed the category from 'who gets in' to 'what's actually inside' — because every breach you've studied started with data that nobody knew to protect."
Content Pillars
Shadow Data · 35%
The CISO's Real Constraint · 25%
AI's New Attack Surface · 20%
Building the Category · 20%
post-visual — week 3
Branded Post Visual
Expected
~200
data stores
Found
1,400
data stores
You can't protect what you haven't counted.
Your First 6 Weeks
What happens after you start
Week 1
Deep Dive
We map your market, competitors, audience, and goals. You do a single intake call. We do the rest.
Week 2
Strategy & Voice
We deliver your positioning, content strategy, voice guide, and visual identity. Your narrative is locked.
Week 3
First Posts
Your first batch of posts and visuals. Review, comment, approve. The voice calibration begins.
Week 4
Rhythm
Publishing cadence is established. Engagement patterns emerge. We optimize based on real data.
Week 5
Momentum
The algorithm rewards consistency. Impressions climb. The right people show up in your notifications.
Week 6
Compounding
Content builds on content. Inbound signals begin. Attribution reports land. The ecosystem is live.
Built by Operators
Built by operators, not an agency.
Combined 40+ years in B2B — building products, closing deals, scaling teams, and developing the systems that power Kelp Strategy.
Oded Tsamir
Co-Founder
Scaled product org 1 to 25 at a B2B unicorn. 100M+ LinkedIn impressions driven across campaigns. 4M personal impressions. Second-time founder.
linkedin.com/in/odedtsamir
Gilad Khen
Co-Founder
Serial entrepreneur. World-class media production. Architect of the Kelp Engine — the infrastructure that makes the whole system run.
linkedin.com/in/giladkhen
The Questions
Everything you want to know
Yes. And here's why: we don't start with templates or trends. We start with your voice. Our process extracts how you actually think and communicate — from real conversations, not questionnaires. Over the first few weeks, our voice model calibrates to your exact patterns. Most clients stop making edits by week three. And if a post doesn't feel right, there are no revision limits — we iterate until it does. No lock-in contracts.
15 minutes per week. That's your total time commitment — and most of it is optional. We handle research, writing, visuals, scheduling, engagement strategy, and performance tracking. If you can review a few Slack or WhatsApp messages, you have enough time.
A ghostwriter writes posts. We build systems. The difference starts at the foundation: before we write a single word, we conduct deep market research, competitive analysis, and audience mapping. Every post serves a strategic purpose — targeting specific audience segments aligned to your business goals. We track what converts, not just what gets likes. A ghostwriter gives you content. Kelp gives you a content-to-pipeline infrastructure that compounds over time.
Ask them: do they scrape your competitors weekly? Run a content pillar engine? Capture your voice from real conversations? Match engagement data to buyer profiles? Even a strong marketer can maintain one executive's presence at lower cadence. But unique posts for multiple leaders, 3–4x per week, with original visuals and pipeline attribution — that takes a system built for it.
Weeks 1–4: Foundation. Profile optimization, strategy, first posts. You'll see early engagement signals. Weeks 5–8: Momentum. Content rhythm is established. Impressions grow. The right people start noticing. Month 3+: Compounding. The algorithm rewards consistency. Your audience grows. Inbound inquiries begin. LinkedIn is a compounding asset — the earlier you start building, the sooner the returns exceed the investment.
Because we're founders too. We've bet our own reputations on the same approach. Oded has 100M+ impressions across campaigns and 4M personal. We didn't learn this from a course — we learned it by doing it for ourselves, at scale. We also take on a maximum of 5 clients at any time. This isn't a content mill. Your presence gets the same strategic attention we give our own.
Everything you need to run a dominant LinkedIn presence: a Voice Guide codifying your authentic tone, a Content Strategy with positioning and pillars, 3–4 weekly posts written and ready to publish, original branded visuals for every post, 24/7 market intelligence collecting high-quality content opportunities from your industry, competitors, and trending conversations, monthly performance reports with engagement and conversion data, and audience intelligence showing who's engaging and how to reach them. All produced by a hybrid of human strategy and AI execution.
We don't publish pricing because every engagement is tailored to the scope, market complexity, and content volume. We can tell you this: we're not the cheapest option. We're the one that works. Our clients are well-funded founders who understand that visibility is leverage. If you're comparing us to $500/month freelancers, we're not the right fit. If you're looking for an investment that generates measurable inbound returns, let's talk.
Break through.
Schedule a Call30 minutes. No pitch. Just strategy.
Kelp Strategy works with five founders at a time.