Founders who build in silence lose to founders who don't.

Kelp Strategy builds personal brands that act as inbound ecosystems for well-funded B2B founders. Human strategy at the root. AI-powered execution for growth. Measurable pipeline as the output.

100M+ Impressions Driven
15 min Weekly Time
5 Max Clients at a Time
40+ yrs Joint B2B Experience
What Makes Us Different

Other agencies spread a team across 40 clients. We dedicate an ecosystem to you.

Most agencies assign a few people to dozens of accounts. You get a fraction of someone's Tuesday. We operate differently.

Every Kelp Strategy client is backed by a dedicated operation — researching your market, analyzing your audience, monitoring what resonates, iterating on your voice, ideating, writing, designing, and producing content around the clock.

Not because we have a large staff. Because we built the infrastructure to make it possible. Two senior operators built and run the entire system. That's why we only take five clients at a time.

How It Works

See the system.

Five stages. A complete ecosystem built around your voice.

  1. 01

    We map your ecosystem

    Your market, competitors, buyers, and audience — mapped in depth. Every piece of content we create is rooted in data, not guesses.

  2. 02

    We build your narrative

    Positioning, story architecture, voice, cadence. A strategic narrative tailored to your career arc and the specific buyers you need to reach.

  3. 03

    Your life feeds the engine

    A voice memo. A meeting note. A customer insight. We absorb your raw material and turn it into content that only you could have written.

  4. 04

    We watch what the market misses

    Industry shifts, competitor moves, trending conversations — we surface angles worth owning before your competitors see them.

  5. 05

    We produce, measure, evolve

    Written posts, original visuals, branded media. We track what resonates, extract leads, and sharpen the strategy based on real results.

15 minutes per week. Your total time commitment. That's it.
The Ecosystem

The ecosystem attracts what you need.

Suddenly, you are not chasing outbound deals. Your presence creates a gravitational pull. Capital. Talent. Partners. Customers who arrive pre-sold.

Inbound Leads

Prospects who already trust you before the first call.

Investor Attention

Capital that finds you because your signal is undeniable.

Top-Tier Talent

A-players who want to work with the founder they follow.

Strategic Partners

Partnerships that form because your brand precedes you.

"We don't write posts. We build ecosystems. The root is your strategy. The growth is hybrid execution. The canopy is the inbound that finds you."
The Method

Root. Growth. Canopy.

Three phases that transform your presence from invisible to indispensable.

Root — Phase 01

Human Strategy

Deep research. Voice extraction. Positioning. Narrative architecture. The foundation that makes every post mean something.

Growth — Phase 02

Hybrid Execution

Senior strategists driving an AI-powered production engine. 3–4 posts per week. Original visuals. Real-time market intelligence. Always learning.

Canopy — Phase 03

Inbound ROI

Pipeline attribution. Engagement-to-lead conversion. Compounding presence. The canopy that attracts what your business needs.

Why Founders Choose Kelp Strategy

Your life is the content

We weave your daily experiences into a narrative that compounds. Every meeting, every decision, every hard lesson becomes content. Consistency builds trust. Trust builds pipeline. Pipeline builds your company.

We iterate until it works

We don't set and forget. Every post teaches us about your audience. We amplify what resonates, expand what converts, and kill what doesn't.

Content becomes pipeline

Every post creates inbound signals. We extract leads from your engagement, attribute them to specific stories, and build a pipeline you can trace.

Your story. Nobody else's.

We don't just match your tone of voice. We architect a narrative around the career only you have lived. The pivots, the bets, the hard-won insights — you earned that story. We help the world see it.

The Comparison

Three approaches. One that compounds.

DIY / Post When Inspired Hire a Ghostwriter Kelp Strategy
Voice Authenticity Authentic but unrefined Generic, templated
Extracted and calibrated
Strategic Alignment No strategy Topic-level only
Mapped to business goals
Consistency Sporadic at best Calendar-driven
Engine-driven
Time from Founder 3–5 hrs/week 1–2 hrs/week
15 min/week
Audience Research None Surface-level
Deep market analysis
Pipeline Attribution Not tracked Indirect at best
Tracked and attributed
Visual Media Stock or none Basic graphics
Custom brand system
Iteration Speed No feedback loop Monthly review
Weekly data-driven
24/7 Market Intelligence None None
Always-on engine
What You Get

Strategy, content, voice — fully formed.

Not promises about what we might produce. Here's what lands in your inbox by week two.

audience-intelligence.pdf
Audience Analysis · 2,400 posts · 18,700 engagement signals
Who engages Resonance Posts
CISO · Cloud-first enterprise
Series B and above
9.6
840
Chief Data Officer
Regulated industries
9.1
310
PE / VC · Security & Infra
Growth & buyout
8.8
190
VP Platform Engineering
Cloud infra owners
8.3
1,420
Key finding: Posts describing a specific near-miss data exposure — naming the cloud service, the failure mode, first-person — generate 4.1× more CISO comments than posts about compliance posture. The narrative structure that converts: we almost got hit, and here's exactly how.
LinkedIn Post — Week 3
Y.S.
A CISO ran a data discovery scan across their cloud environment last quarter.

They expected to find ~200 data stores.

They found 1,400.

Half held sensitive customer data.
Nobody knew they existed.
Nobody was governing them.

This is not a security operations problem.
It's a map problem.

You can't protect what you haven't counted.
5,900 impressions
6.4% engagement
38 DMs
content-strategy.pdf
Positioning Narrative
"The only cloud data security founder who reframed the category from 'who gets in' to 'what's actually inside' — because every breach you've studied started with data that nobody knew to protect."
Content Pillars
Shadow Data · 35%
The CISO's Real Constraint · 25%
AI's New Attack Surface · 20%
Building the Category · 20%
post-visual — week 3
Branded Post Visual
Cloud data store audit · anonymized enterprise · Q4 2025
Expected
~200
data stores
Found
1,400
data stores
Governed
18%
Known, ungoverned
31%
Unknown
51%
You can't protect what you haven't counted.
Built by Operators

Built by operators, not an agency.

Combined 40+ years in B2B — building products, closing deals, scaling teams, and developing the systems that power Kelp Strategy.

Oded Tsamir

Co-Founder

Scaled product org 1 to 25 at a B2B unicorn. 100M+ LinkedIn impressions driven across clients and campaigns. 4M personal impressions. Second-time founder.

linkedin.com/in/odedtsamir

Gilad Khen

Co-Founder

Serial entrepreneur. World-class media production. Architect of the Kelp Engine — the infrastructure that makes the whole system run.

linkedin.com/in/giladkhen
Your First 6 Weeks

What happens after you start

Week 1

Deep Dive

We map your market, competitors, audience, and goals. You do a single intake call. We do the rest.

ResearchIntakeMapping
Week 2

Strategy & Voice

We deliver your positioning, content strategy, voice guide, and visual identity. Your narrative is locked.

PositioningVoiceVisual
Week 3

First Posts

Your first batch of posts and visuals. Review, comment, approve. The voice calibration begins.

ContentReviewCalibrate
Week 4

Rhythm

Publishing cadence is established. Engagement patterns emerge. We optimize based on real data.

PublishEngageOptimize
Week 5

Momentum

The algorithm starts rewarding consistency. Impressions climb. The right people start showing up in your notifications.

GrowthSignalIterate
Week 6

Compounding

Content builds on content. Your audience recognizes your voice. Inbound signals begin. The ecosystem is live.

InboundCompoundPipeline
The Questions

Everything you want to know

Yes. And here's why: we don't start with templates or trends. We start with your voice. Our process extracts how you actually think and communicate — from real conversations, not questionnaires. Once per week, you have the option to glance at what we've prepared — takes about 3 minutes. Over the first few weeks, our voice model calibrates to your exact patterns. Most clients stop making edits by week three. Not because we're guessing well. Because we've learned.
15 minutes per week. That's your total time commitment — and most of it is optional. We handle research, writing, visuals, scheduling, engagement strategy, and performance tracking. If you can review a few Slack or WhatsApp messages, you have enough time.
A ghostwriter writes posts. We build systems. The difference starts at the foundation: before we write a single word, we conduct deep market research, competitive analysis, and audience mapping. Every post serves a strategic purpose — targeting specific audience segments aligned to your business goals. We track what converts, not just what gets likes. A ghostwriter gives you content. Kelp gives you a content-to-pipeline infrastructure that compounds over time.
Then we change it. There are no revision limits. If a post doesn't feel right, we iterate until it does. But more importantly, our voice calibration process means this happens less and less over time. In the first two weeks, we actively seek your feedback to fine-tune the model. By month two, most clients are approving posts with minimal edits. If we can't get the voice right — and we always do — you walk away. No lock-in contracts.
Weeks 1–4: Foundation. Profile optimization, strategy, first posts. You'll see early engagement signals. Weeks 5–8: Momentum. Content rhythm is established. Impressions grow. The right people start noticing. Month 3+: Compounding. The algorithm rewards consistency. Your audience grows. Inbound inquiries begin. LinkedIn is a compounding asset — the earlier you start building, the sooner the returns exceed the investment.
Because we're founders too. We've bet our own reputations on the same approach. Oded has 100M+ impressions across campaigns and 4M personal. We didn't learn this from a course — we learned it by doing it for ourselves, at scale. We also take on a maximum of 5 clients at any time. This isn't a content mill. Your presence gets the same strategic attention we give our own.
Everything you need to run a dominant LinkedIn presence: a Voice Guide codifying your authentic tone, a Content Strategy with positioning and pillars, 3–4 weekly posts written and ready to publish, original branded visuals for every post, 24/7 market intelligence collecting high-quality content opportunities from your industry, competitors, and trending conversations, monthly performance reports with engagement and conversion data, and audience intelligence showing who's engaging and how to reach them. All produced by a hybrid of human strategy and AI execution.
We don't publish pricing because every engagement is tailored to the scope, market complexity, and content volume. We can tell you this: we're not the cheapest option. We're the one that works. Our clients are well-funded founders who understand that visibility is leverage. If you're comparing us to $500/month freelancers, we're not the right fit. If you're looking for an investment that generates measurable inbound returns, let's talk.

Break through.

Schedule a Call

30 minutes. No pitch. Just strategy.

Kelp Strategy works with five founders at a time.